Educational Videos

Having a strong online presence and sound understanding of how to apply technology in business in today’s world is vitally important with 78% of leisure and business travellers using the internet as their top source for travel planning (Google Think).

Mobile technology adoption is playing a massive role with 87% of travellers using mobile devices whilst on holidays (Trip Barometer) and almost 50% of consumers now access social media every day (and up to 79% for the 18-29 age group) (Sensis Social Media Report).

The combination of mobile and social technologies has impacted the travel purchase cycle like never before and many tourism businesses are not keeping up with how the consumer wants to be communicated with in an age where we are marketing in ‘micro moments’ and transparency, content and personalisation are key marketing strategies.

Bundaberg Tourism has engaged digital specialists, Tourism Tribe, to run a program of beginner and advanced workshops to assist members to get on top of their digital game. Through a series of online presentations you can grasp the theory of digital marketing and learn how to apply latest technology practices.