Destination Brand

SO, WHAT IS A BRAND?

Bundaberg's brand isn't a logo, or a campaign, or a tagline or a video.

Rather, our destination brand is what our potential guests think of when they hear the word "Bundaberg". It’s everything they think they knows about our region, both factual (e.g. It's north of Brisbane and the home to Bundaberg Rum), and emotional (e.g. It’s a welcoming place to visit). Our brand is not objective, or fixed - it's what exists in the minds of everyone who experiences our region, our visitors, our industry, our community, the media.

A strong destination brand applied across our tourism industry increases the chances of travel intenders choosing our region over others for their next holiday, attracting them to stay longer, experience more and return again.

BUNDABERG'S DESTINATION BRAND

Here are is the core of Bundaberg's destination brand:

Our Key Message

Bundaberg is where “great” begins; great rum, great weather, great produce, great characters, great charm, and of course, the Great Barrier Reef.

Our Personality

We are unapologetic in our love for local. We are proud of our history, people, producers and natural wonders of the Bundaberg and North Burnett Region. Our outlook is always adventurous, spirited, experimental, vibrant, grounded, loco for local, unadulterated and distinctly different.

Our Voice

Always spoken from a genuine place, our tone is authentic - never complicated. We speak with a sense of adventure, spontaneity and curiosity for new and tasty experiences. We don’t profess to be urban-cool or city-slick. We are proud of our regional roots and our bright future as a tourism destination.