The VICs support community and business events bringing visitors to town through the coordination of accommodation and experience booking services and providing destination collateral to event guests to encourage regional dispersal, increased length of stay and overnight visitor expenditure.

The Marketing team also work with events and groups to provide destination content like blogs and images for organisers to share across their websites and social media.

Toolkit Icon Dive Deeper Teal  DIVE DEEPER

If you are organising a group or event and need some tourism support, see the Event Organiser Resources or contact us directly.

bt blue arrow second heading   MAKE THE MOST OF YOUR MEMBERSHIP

Groups and events are excellent opportunities to showcase our region and drive economic benefits for your business.  An offer, deal or package will give you a competitive advantage when it comes to attracting group or event participants to your business. 

BT recommends that rather than offering a discount off your product you should offer value to the consumer over and above rack rates. This may be through an add on benefit, like a late check out, a welcome gift, or a voucher to spend in your business (which encourages your guest to consider spending more with you!), or a package, like a bed and breakfast rate, a multi-experience pass or perhaps a collaboration with another business.

BT can assist you in promoting your business and any offers, deals or packages to groups and events - just ask!