Social Media
Destination Social Media Channels
Bundaberg Tourism run a number of social media channels. These are:
Visit Bundaberg @visitbundaberg
- Consumer (tourist) focussed Facebook and Instagram accounts.
Bundaberg Tourism @bundabergtourism
- A corporate (business and member) focussed Facebook account.
We are constantly creating content worth sharing and telling the stories of our destination. Our followers are active and engaged, and our campaigns are targeted, creative and focussed on experience promotion with an authentic local voice. As a result, we are seeing increased engagement and strong website visitation.
We love to talk to you! Contact the Bundaberg Tourism Marketing Team for social media insights and tips.
Visit Bundaberg (Consumer / Tourist Focussed)
facebook.com/visitbundaberg
Purpose:
We use Visit Bundaberg Facebook, to communicate the options for leisure time in the BNB region (research / planning stage*) in order to grow overnight expenditure and length of stay.
How You Can Use:
Share our content and submit your own to promote awareness of the destination and the unique and unmissable things to do here to our active and engaged followers.
Leverage our carefully crafted campaigns to get access to our key target markets.
instagram.com/visitbundaberg
Purpose:
We use Visit Bundaberg Instagram, through beautiful user generated content (UGC) to communicate the options for leisure time in the BNB region (research / planning stage*) in order to grow overnight expenditure and length of stay.
How You Can Use:
Share our content and submit your own to promote awareness of the destination and the unique and unmissable things to do here to our active and engaged followers.
Leverage our carefully crafted campaigns to get access to our key target markets.
Bundaberg Tourism (Member / Business Focussed)
facebook.com/bundabergtourism
Purpose:
We use Bundaberg Tourism Facebook, to communicate our organisational activity and corporate objectives in order to grow awareness of our organisation within our member base and the greater community.
How You Can Use:
Stay up to date on workshops, events and what’s happening with other members through Bundaberg Tourism and remember to tag us in posts that you would like us to share!
Partner Social Media Channels
Southern Great Barrier Reef Channels – Consumer Focussed
facebook.com/southerngreatbarrierreef #southerngreatbarrierreef
instagram.com/southerngreatbarrierreef
Queensland Destination Channels – Consumer Focussed
facebook.com/visitqueensland #thisisqueensland
youtube.com/Queensland
instagram.com/Queensland
twitter.com/Queensland
Australia Destination Channels – Consumer Focussed
facebook.com/SeeAustralia #SeeAustralia
youtube.com/Australia #RestaurantAustralia
instagram.com/Australia
twitter.com/Australia
How To Maximise Our Social Media For Your Benefit
Share Our Content
With fresh and relevant content being created weekly, you can share on your own channels to maximise the visitor experience of the region!
Get Noticed
Use our destination hashtags, or tag us in your posts by using @visitbundaberg. We want to know what’s happening in your world and we are always looking for new images and stories to share with our followers. Plus, we’ll always give you the credit, or link to your business page.
Get Noticed
Use our destination hashtags, or tag us in your posts by using @visitbundaberg. We want to know what’s happening in your world and we are always looking for new images and stories to share with our followers. Plus, we’ll always give you the credit, or link to your business page.
Use our partners’ hashtags and handles for maximum exposure.
Partner With Us
We work with influencers, bloggers and media regularly. Share the content created and engage in conversation with the media and with the other people who engage with the posts and content.
Keep Up To Date With Member Workshops & Support
Keep an eye out for the Bundaberg Tourism e-news for digital workshops year-round.
Contact us if you have any questions or specific issues you need help with. If we can’t help you, we’ll make sure we refer you to the right place.
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1. |
Think Social & Think Human. Social media in not a hard-sell environment. It is a social platform and content should be fun and engaging. |
| 2. | Social Media is a two-way street. Take the time to engage, ask questions, reply and comment. Show a genuine interest in your audience. |
| 3. | Monitor your insights and respond to what works. If your followers like a post or a certain type of content, give them what they want! |
| 4. | Be consistent and deliberate. Have a content plan, even a loose one. Use the scheduling tools, so that you can maintain consistency in posting. |
| 5. | Target new audiences and influencers. Use hashtags to spread your message to wider audiences. Engage high-profile influencers in conversation. |
| 6. | Talk to the Destination Marketing Team if you want to host your own influencer or media famils. |