Summer Season toolkit and Resources

The Bundaberg Summer Season aims to continually strengthen Bundaberg's position as the destination of magical summer experiences. From November to March, Mon Repos comes alive with breathtaking moments watching mumma turtles nesting on the beach, and six weeks later, explosions of hatchlings making their way to the ocean. Extraordinary days spent exploring the sun-soaked waters of Lady Elliot and Lady Musgrave Island on the Southern Great Barrier Reef, our secluded local beaches and even the National Parks of the North Burnett. Join us in shining a light on the town the turtles call home.

BENEFITS TO YOUR BUSINESS

Summer is the region’s peak season - leverage the heightened destination exposure and be a product visitors become aware of and attract them to your business!

The Bundaberg Summer Season showcases our region and encourages visitors to stay longer and spend more in businesses like yours

Emotive experiences create memories that visitors share with their friends and family, and drives repeat visitation to the region

Engagement with Visit Bundaberg and the Summer Season on your social media channels can grow your own online presence

How’s the demand for the first day of Mon Repos Turtle Encounter Ticket sales in 2022/23

A whopping 6,000+ tickets sold – this is a 5% increase in Mon Repos Turtle Encounter ticket sales compared to the record-breaking first day of 2021/22

30,000 Visitors across bundabergregion.org

255% increase on the regions deal page

MARKETING RESOURCES

Get Social

With last year's Summer Campaign reaching over 3.6 million people on social media alone, we recommend you use your social media platforms to engage with our Summer Season visitors, promote your business and any special offers, and to get your customers excited and involved.

Tag @visitbundaberg #visitbundaberg #southerngreatbarrierreef

Use your social media channels to welcome our regional guests, share your offers, or let people know how they can find you.

Feel free to share our turtle images, content and updates from @visitbundaberg

VISITOR EXPERIENCE RESOURCES

These resources are all you should need to answer or provide additional information on the Mon Repos Turtle Season to your guests.

TURTLES & SUSTAINABILITY

The Bundaberg Region is where Great Care begins.

Care for our incredible mumma turtles and adorable hatchlings who visit our shoreline every Summer is a large part of why every day the people in our community and our local businesses make sustainable choices to help preserve our natural surroundings for generations to come. From implementing eco-friendly packaging to no-waste policies and practices that minimise run-off into our oceans, we are proud to be a region continually striving for and innovating to be even more sustainable.