Visitor Services

Visitor Experience is one of Bundaberg Tourism's priorities areas.  The visitor experience reflects a united Bundaberg region that delivers on the promise of our foundational pillars of sustainability, reef custodians and Taste Bundaberg.

Visitor Information Centres are a key element of the region’s overall tourism investment. The Bundaberg and Childers VICs continued to play a crucial role in informing and educating visitors; influencing visitor behaviour and trip decisions; contributing to economic benefits derived from tourism; inspiring community pride; and acting as a key touch point for locals.

Our visitor services encompass more than our VICs, however, as we offer a variety of services to our region's guests including booking services, destination collateral, industry education including famils, and more.

ABOUT OUR VISITOR SERVICES

Destination Collateral

Bundaberg Tourism’s ongoing regional collateral distribution strategy aims to promote dispersal of visitors within the Bundaberg region. Key activities include ensuring joint SGBR collateral is available to Visitor Information Centres (VICs) across Australia, that Bundaberg collateral is at VICs within a 400km drive radius of the region, a proactive distribution program to regional businesses, and the availability of all of Bundaberg Tourism’s collateral for download from bundabergregion.org.

Bundaberg Region Destination Guide 
Bundaberg Tourism produces the Bundaberg Region Visitors Guide. The Guide is aimed at visitor dispersal throughout the region and includes destination information and operator advertising. For advertising opportunities visit our marketing co-operative page at bundabergregion.org/co-operative-marketing. The Guide supports the Southern Great Barrier Reef Destination Guide. 

Bundaberg Region Visitor Map
This comprehensive street map of Bundaberg, Bargara and the Coral Coast, Childers, Woodgate Beach, Moore Park Beach and Gin Gin includes regional information. The map is free to visitors and to local businesses to distribute through their businesses. 

Southern Great Barrier Reef Destination Guide
This inspirational guide merges the individual precincts that Southern Great Barrier Reef encompasses, showcasing sweeping imagery and allowing a focus on the regions Hero Experiences of Southern Great Barrier Reef, Turtles, Regional Flavours and Regional Characters. This guide is distributed nationally through accredited Visitor Information Centres, consumer shows and TEQ international offices.

The Ultimate Guide To Driving The Great Barrier Reef 
This driving guide is all you’ll ever need to take on the Great Barrier Reef. With extensive maps, marine life guides and things to do along the way, the guide is available in English, German, Japanese, French and Chinese. 
This guide was produced in partnership with the five (5) precincts of the Great Barrier Reef (Southern Great Barrier Reef, Mackay Region, Tourism Whitsundays, Townsville and Tourism Tropical North Queensland).

Event Resources

The VICs support community and business events bringing visitors to town through the coordination of accommodation and experience booking services and providing destination collateral to event guests to encourage regional dispersal, increased length of stay and overnight visitor expenditure.

The Marketing team also work with events and groups to provide destination content like blogs and images for organisers to share across their websites and social media.