Global Sustainable Tourism Summit: WRAP UP

Bundaberg Tourism recently attended the Global Sustainable Tourism Summit, Ecotourism Australia’s flagship gathering of sustainability changemakers, tourism leaders, certified operators, destinations and innovators. Held on the Gold Coast, the Summit was a timely reminder of what tourism is at its best: a force for connection, conservation, community pride, economic opportunity and care for the places […]
Tourism Trends to Watch In 2026(And How Bundaberg Businesses Can Cash In)

If 2025 was about recovery, 2026 is shaping up to be about intentional travel and that’s very good news for Bundaberg. New insights from industry leaders point to travellers slowing down, staying longer, spending smarter and choosing destinations that feel real, restorative and connected to place. In other words: they’re choosing us on purpose. New […]
From “Sustainable” to “Regenerative”Tourism That Gives Back (and Actually Means It)

For years, “sustainable tourism” was about doing less harm. These days, the conversation has moved on. Regenerative tourism is where the magic happens, where visitors actively improve the places they explore – contributing to the health of our environment, strengthening local communities, and supporting resilient regional economies. Globally, travellers are seeking more meaningful experiences. They […]
Tourism in the Bundaberg Region: Playing the Long Game

As we move into 2026, the Bundaberg Region’s visitor economy continues to demonstrate resilience and genuine opportunity, underpinned by strong domestic demand. It’s encouraging – and it also reinforces an important truth: sustainable tourism growth is a long game, not a quick win. WHAT THE DATA IS TELLING US As shared before Christmas, Tourism Research […]
CEO Reflection:10 Years of Lady Musgrave Experience

As Lady Musgrave Experience celebrates its 10-year anniversary, I’ve found myself reflecting on a journey I’ve personally been part of for more than a decade. And what it has taught me about destination leadership, the value of partnerships and playing for the long game. I joined Bundaberg Tourism in 2013, at a time when the […]
Bundaberg Tourism and North Burnett Regional Council Forge Regional Tourism Partnership for a Stronger North Burnett

Growing the North Burnett’s story through collaboration, marketing and community-led tourism. Bundaberg Tourism and North Burnett Regional Council have formalised a new partnership to strengthen tourism outcomes across the North Burnett, celebrating a shared commitment to sustainable growth, regional visibility, and local prosperity. The partnership establishes a framework for collaboration across marketing, destination development, data […]