Brand Platform
Built by industry. Made to be used.
The new Bundaberg Brand isn’t just a new look or a clever line, it’s a shared way of telling our story to the world. One that’s been shaped by industry, community and partners who genuinely care about where our region is heading.
Because a brand isn’t what we say it is, it’s what people feel when they get here…and what they tell their friends when they leave (and why they keep coming back).
This brand is built on what makes us us …. real experiences, good humans and those moments that are hard to explain but impossible to forget. It stretches from reef to red soil and mountain ranges , and it only works when we all lean in and bring it to life.
So consider this your official nudge (or gentle shove).
This brand belongs to all of us. It is our story. But it only works if we all tell it. So… what are you waiting for?
BRAND IN A
macadamia
NUTSHELL
This is Bundaberg: warm, a bit cheeky, and full of the kind of moments people bang on about when they get home. It brings the reef, the red dirt, and our people together into one clear story that actually sounds like us, not like a tourism brochure from 2003.
It’s built to cut through the noise, spark curiosity, and make it ridiculously easy for people to choose Bundaberg over somewhere that tries a bit too hard.
Built by industry. Made to be used.
Here’s your new toy box. No instruction manual panic required.
THE BRAND BOOK
AKA the rulebook… but fun
Everything you need to know without putting you to sleep. Tone, colours, fonts, what works and what’ll get you a polite “please stop”.
THE BRANDMARK
Your new best mate
Logos for when you want to look sharp without overthinking it. Use it properly, don’t stretch it, don’t get creative with colours, and you’re already winning..
THE HERO VIDEO
Giving main character energy
When you need to show off the region in 2 minutes or less. Chuck it on your website, socials, wherever you want people to go “alright, I’m in”.
THE IMAGE LIBRARY
The good stuff
Actual moments. Real people. No weird stock photos of strangers high-fiving salads. Use these and you’re halfway to better marketing already.
AND NOW FOR THE MAGIC
THE SOCIAL ASSETS
Because staring at a blank screen is painful
Ready-made posts so you can stop overthinking and just hit publish. Quick wins to align your everyday communications with the brand.
THE SOCIAL VIDEO CONTENT
Scroll-stoppers, sorted
Short, punchy clips that make your feed look like you’ve got your life together. Short, ready-to-use video content to bring your channels to life.
THE EMAIL FOOTERS
Scroll-stoppers, sorted
Five-minute job. Makes every email look like you’ve got your act together.
THE TEAMS BACKGROUNDS
Backdrops That Slap
Out of office energy… while very much in the meeting
USING
the brand
WHERE TO USE IT
Hint: Pretty much everywhere
If it’s got visitor eyes on it, let’s make it sound like Bundy:
- Social media
- Your website
- Brochures and signage
- Email marketing
- Deals and listings
HOW TO USE IT
DESTINATION BRAND 101s
We’ve kept these painless. Short modules. No jargon. No “circle back and unpack” and definitely no “pivot!”.
Just simple, practical stuff to help you use the brand in your business and jump on board our campaigns and website without needing a marketing degree or a stiff drink.
DESTINATION BRAND WEBINAR
Confused? Curious? Mildly sceptical?
Contact the team today – we’re here to help!
