Research & statistics
the good stuff behind the gut feel
Making sense of
The numbers
Tourism data can look a bit… intense. Here’s the cheat sheet to help you actually use it!
WHERE THE DATA COMES FROM
ABS The broader economic backdrop – think jobs, population and big-picture stats.
Localis Turns raw tourism and mobility data into easy-to-use local insights, drawing from sources like TRA, mobile device data, booking platforms and spend tracking to give a clearer, real-world picture of how visitors move, stay and spend in the region.
Tourism Research Australia (TRA) The big guns. Tracks who’s travelling, where they go, how long they stay and what they spend.
Tourism and Events Queensland (TEQ) State-wide trends, campaign insights and what’s hot (or not).
WHAT WE’RE ACTUALLY MEASURING
Visitors / Trips
How many people are rocking up (overnight, day trips and international).
Nights
How long they’re sticking around (longer = better).
Expenditure
What they’re spending (because vibes don’t pay wages).
Purpose
Holiday, visiting friends/family, or business.
Markets
Where they’re coming from (Brisbane road trippers vs interstate vs international).
The Numbers
Okay, lets dive into the detail! See the big numbers, fast, then dig deeper when you’re ready to get properly nerdy with the data.
2026 calendar year at a glance
VISITATION DATA
DOMESTIC VISITATION
$494.3million
(1.8% share of state)
761,000 Trips
(+2.9% share of state)
2,340,000 Nights
(2.5% share of state)
3.1 Nights Average Length of Stay
$649 Spend per Visitor
$211 Spend per Night
Source: TRA
INTERNATIONAL VISITATION
22,000 Visitors
(-23.9% YOY)
921,000 Nights
(-19.2% YOY)
41.1 Nights Average Length of Stay
Source: TRA
Note: no international spend data recorded
ACCOMMODATION DATA
53.0% Occupancy
(+3.0% YOY)
$195.75 Average Daily Rate
(-0.3% YOY)
44.2 Day Booking Window
(+0.2% YOY)
Source: Localis / STR
FURTHER DATA SOURCES
INTERACTIVE TOURISM DATA VISUALISER
TEQ's Tourism Data Explorer is a compilation of interactive dashboards that provide users with access to a range of tourism data including International Visitor Survey (IVS), National Visitor Survey (NVS) time series data for visitation and expenditure within Australia, regional mobility data and international arrivals by visa type.
SGBR PERFORMANCE SNAPSHOTS
Information about visitation in the regional snapshot, economic contribution from the regional satellite accounts and community sentiment from the social indicators report from TEQ.
INVEST BUNDABERG DATA PORTAL
Your go-to hub for investment insights and real data that helps business owners make smarter, more confident decisions about growing in the Bundaberg Region.
Consumer Insights
Your shortcut to understanding what travellers want, how they behave and where the biggest opportunities lie.
TEQ CONSUMER VALUE PROPOSITION DOMESTIC RESEARCH
Tap into Queensland-focused insights on who your visitors are, what they want and what drives their decisions so you can fine-tune your offer and win more business.
TOURISM AUSTRALIA FUTURE OF DEMAND
Want to know who’s travelling, what they’re chasing and where the money’s going? This is your cheat sheet to future demand across domestic and international markets.
