Global Sustainable Tourism Summit: WRAP UP

Bundaberg Tourism recently attended the Global Sustainable Tourism Summit, Ecotourism Australia’s flagship gathering of sustainability changemakers, tourism leaders, certified operators, destinations and innovators. Held on the Gold Coast, the Summit was a timely reminder of what tourism is at its best: a force for connection, conservation, community pride, economic opportunity and care for the places […]

Greenwashing, Greenhushing and the Case for Honest Sustainable Storytelling

In conversations about sustainability, two risks are emerging. The first is well known: greenwashing – overstating or misrepresenting environmental credentials. The second is quieter, but increasingly common: greenhushing – choosing not to talk about genuine sustainability actions for fear of criticism, scrutiny, or not feeling “perfect enough.” Both carry risk. And both matter for tourism […]