How to Drive Bookings During Spicy Times (Without Throwing Cash at it)
Katherine’s Take on Staying Ahead 1. Work Your Membership (Don’t Ghost It) Cutting membership might save a few dollars – but it costs exposure. 👉 Like a tube of toothpaste, squeeze the value out of it. 2. Stay in the Conversation Going quiet is the fastest way to be forgotten. 👉 Out of sight = out of mind. Ellie’s Digital Health Check […]
Greenwashing, Greenhushing and the Case for Honest Sustainable Storytelling
In conversations about sustainability, two risks are emerging. The first is well known: greenwashing – overstating or misrepresenting environmental credentials. The second is quieter, but increasingly common: greenhushing – choosing not to talk about genuine sustainability actions for fear of criticism, scrutiny, or not feeling “perfect enough.” Both carry risk. And both matter for tourism […]
Bundaberg Shines in Best of Queensland
Bundaberg Tourism is proud to announce an outstanding result in the 2026 assessment of the Best of Queensland Experience Program (BOQEP), with 58 Bundaberg Region experiences celebrating after being named Best of Queensland by Tourism and Events Queensland. Out of 93 local experiences assessed, 62% (58 experiences) have been identified as Best of Queensland Experiences. The […]
North Burnett Communities Unite To Shape A Shared Tourism Future
Community representatives from across the North Burnett have come together for the inaugural meeting of the North Burnett Tourism Action Group (NBTAG), marking a significant step forward in collaborative, region-wide tourism development. Convened by Bundaberg Tourism, the newly established Action Group brings together representatives from Monto, Mt Perry, Eidsvold, Mundubbera, Gayndah and Biggenden. The first […]
Regional Tour Guide Day: Shaping Our Story Together
On Thursday 26 February, we had the privilege of hosting Queensland’s first Regional Tour Guide Day in the Bundaberg Region, in partnership with Tourism & Events Queensland – and what a powerful, engaging day it was! Bringing together guides, operators and industry leaders from right across our region, the workshop created space for learning, connection […]
Tourism Trends to Watch In 2026(And How Bundaberg Businesses Can Cash In)
If 2025 was about recovery, 2026 is shaping up to be about intentional travel and that’s very good news for Bundaberg. New insights from industry leaders point to travellers slowing down, staying longer, spending smarter and choosing destinations that feel real, restorative and connected to place. In other words: they’re choosing us on purpose. New […]
CEO Reflection:10 Years of Lady Musgrave Experience
As Lady Musgrave Experience celebrates its 10-year anniversary, I’ve found myself reflecting on a journey I’ve personally been part of for more than a decade. And what it has taught me about destination leadership, the value of partnerships and playing for the long game. I joined Bundaberg Tourism in 2013, at a time when the […]
Strong Domestic Demand Fuels Bundaberg Visitor Economy
Visitation to the Bundaberg and Southern Great Barrier Reef is thriving, with summer predicted to be another strong season for the region. Domestic tourism continues to be the backbone of Bundaberg’s visitor economy, delivering the majority of visitation and spend across the region, according to the latest data from Tourism Research Australia. For the nine […]
Summer Tourism Outlook: How the Holiday Season Is Shaping Up in Bundaberg
With school holidays now upon us and the festive season in full swing, early indicators show a positive outlook for summer visitation across the Bundaberg Region, with accommodation bookings steadily building and our signature nature-based experiences drawing strong interest from holidaymakers. Forward occupancy data shows a consistent lift right across December, rising from early-month softness […]
Bundaberg Tourism Reports Record Year for Visitor Economy
Bundaberg Tourism has reported another record year for the region’s visitor economy at its Annual General Meeting this week, celebrating strong growth and a thriving tourism industry across the Bundaberg and North Burnett regions. 2024/25 marked one of the strongest years on record for the region’s visitor economy, with the region’s tourism sector now valued […]
How To: Make The Most Of Turtle Season
With Turtle Season just around the corner, Bundaberg is getting ready for to welcome a mass influx of visitors, with tickets for the Mon Repos Turtle Encounter Tours going on sale in early September 2025. This year for the first time, tickets sales for the Mon Repos Turtle Encounter will be hosted on Queensland Parks and […]
Bundaberg Region Shines in Queensland Tourism Excellence Program
Bundaberg Tourism is proud to announce a stellar performance in the 2025 Best of Queensland Experience Program (BOQEP), with 72% of assessed operators in the Bundaberg Region recognised for consistently delivering exceptional visitor experiences. Out of 85 local tourism businesses assessed, 61 have been officially identified as Best of Queensland Experiences – a significant leap […]
