1. Work Your Membership (Don’t Ghost It) 

Cutting membership might save a few dollars – but it costs exposure. 

• Take up payment plan options if cash flow is tight  
• Actively use your member listings, benefits and opportunities 
• Show up to networking and be an active part of our campaigns 

👉 Like a tube of toothpaste, squeeze the value out of it. 

2. Stay in the Conversation 

Going quiet is the fastest way to be forgotten. 

• Share what’s new, open or coming up 
• Tap into BT – whether it’s a 20 minute yak with Louisa or a full strategic session with the Leadership team, your membership gives you access to a team of cheerleaders and creative thinkers 

👉 Out of sight = out of mind. 

3. Take a Fresh Look 

• Would you book your own experience based on your website? 
• Are your photos doing you justice? 
• Is it obvious why you’re worth the trip? 
• Does your website actually work on mobile? 

👉 If it’s not clear in 5 seconds, it’s too hard. 

4. Make It Easy to Book 

Don’t make people jump through hoops. 

• Don’t make people dig – use clear “Book Now” buttons and offer simple booking options 
• Be upfront about pricing 
• Answer FAQs early 

👉 If it feels hard, it won’t happen. 

5. Be More “AI Discoverable” 

More travelers are using AI tools (like ChatGPT, Google AI search) to plan trips so your content needs to play nicely with them  

• Keep info clear and up to date 
• Use natural language (how real people actually search and speak) 
• Include key details (location, pricing, inclusions) 
• Build reviews and fresh content 

👉 If AI understands you, it can recommend you. 

6. Show Up Consistently 

You don’t need perfection, you need presence. 

• Post a few times a week – no overthinking required 
• Reuse what’s already working 
• Keep it simple 

👉 Consistency builds trust – and bookings. 

7. Let Customers Do the Talking 

• Encourage tags and reviews 
• Share real experiences 
• Use authentic testimonials 

👉 Real beats polished. 

8. Use AI to Work Smarter 

AI isn’t cheating, it’s a seriously handy sidekick if you use it right. Think of it as a time-saver that helps you show up more consistently (without adding hours to your day).  Use AI to: 

• Draft social posts, emails and website copy in seconds (but make sure you then add your own personal twist – people can spot the AI cut-and-pastes!) 
• Generate weekly content ideas when you’re running dry 
• Keep things moving during busy periods 

👉 Less blank screen, more action. 

9. Give Paid Social a Nudge 

You don’t need a huge budget – just better aim. 

• Target people already likely to book 
• Focus where bookings come from 
• Get specific – who brings the most value to your business?  Families, grey nomads, divers, nature lovers … know your peeps! 

👉 Small spend, sharp targeting = results without the blowout. 

10. Stop Posting… Start Converting 

Social media isn’t just for looking pretty, it should drive bookings. 

• Show what’s happening right now 
• Keep booking one click away 

👉 Less fluff, more action. 

11. Don’t Ignore the Free Stuff 

If people can’t find you, they can’t book you – it’s as simple as that.  You’ve already got access to platforms doing the heavy lifting – use them properly and you’ll be seen across BT and TEQ’s campaigns in marketing right now. 

• Update your ATDW listing – add a deal, refresh your description, check your open times and social media links are accurate 
• Keep images fresh (no one’s booking off dusty old photos of beds or empty tables) 
• Add events to What’s On Bundaberg 
• Keep your Google listing fresh and accurate 

👉 These channels are already attracting visitors – meet them there. 

12. Get More Reviews 

Reviews aren’t just nice to have, they’re doing the selling for you. 

• Ask for them 
• Respond like a human 
• Share the good ones 

👉 More reviews = more trust + visibility. 

13. Play Nice with Your Neighbours 

Tourism’s a team sport and the whole region wins when we work together. Our networking nights are free, so come for a yarn and leave with a few new partners in your pocket. 

• Cross-promote with nearby operators 
• Bundle experiences together 
• Share each other’s content 

👉 Visitors come for the region, not just you. 

14. Use Your Distribution Partners 

They’ve got audiences, you’ve got product. Let’s connect the dots. 

• Offer exclusive deals for quieter periods 
• Align with booking lead times 
• Give them something worth selling 

👉 Right offer, right timing = bookings when you actually need them. 

15. Don’t Panic Discount 

Slashing prices isn’t always the answer. 

• Add value instead (extras, upgrades, little surprises) 
• Focus on what makes you worth it 
• Lean into seasonal or unique experiences 

👉 You’re not the cheapest, you’re the best fit. 

16. Connect with Visitor Centres (VICs) 

Our teams in Bundaberg, Childers and Gin Gin are out there spruiking your business every day so don’t be a stranger. 

• Drop in, say hi and keep them updated (bonus points for snacks) 
• Get involved in volunteer famil programs so they can sell your experience with confidence. 

👉 If they know you, they’ll recommend you. 

17. Use “Bundaberg Region Welcomes You” 

This program is all about lifting the visitor experience across the region so get on board  

• Build team knowledge 
• Improve service 
• Turn visits into longer stays 

👉 Great welcomes = more spend + repeat visitors. 

The Bottom Line 

Spicy times don’t mean stopping – they mean getting smarter. 

You don’t need big budgets. Just be visible, be clear, and make it ridiculously easy for people to choose you.