Destination PR
From local legends to global headlines
Bundaberg Tourism’s PR program turns great stories into global exposure, working with media to showcase the region’s experiences, people and place. Through strategic publicity, we build awareness, inspire travel, and influence visitor decisions, delivering strong media value and real results for local operators and the broader economy.
ANNUAL PR PROGRAM
Bundaberg Tourism’s PR and famil programs work together to put the region on the global stage, building awareness, credibility, and demand. Through targeted media engagement, we secure high-value coverage that inspires travel and drives visitation, while curated famil programs bring media, trade and key partners into the region to experience it firsthand. These immersive visits turn stories into lived experiences, resulting in authentic, high-impact content and stronger industry relationships. Together, PR and famils amplify Bundaberg’s unique offering, support operator exposure, and create powerful pathways from inspiration to booking, delivering measurable outcomes for the region’s visitor economy.
DESTINATION PR & MEDIA COVERAGE 101s
- Be media-ready: Have a clear story, updated ATDW listing, quality images, and a quick “why visit now” angle ready to go.
- Say yes (when you can): Hosting media or trade during a famil is one of the fastest ways to earn high-value exposure.
- Deliver the experience: Authentic, engaging, and a little unforgettable wins every time, this is what gets written about.
- Share what’s new: New products, seasonal moments, or unique hooks help secure coverage and keep your business top of mind.
- Think beyond the visit: Media may not post immediately, but strong experiences often lead to future coverage and long-tail impact.
- Leverage the spotlight: When coverage lands, share it across your own channels and maximise the reach.
RECENT MEDIA COVERAGE
A curated snapshot of Bundaberg in the spotlight, showcasing recent media coverage that’s inspiring travel, building credibility, and amplifying our region’s stories. From national headlines to niche features, this is where you’ll see how our PR efforts are turning great experiences into powerful exposure.
