Research & statistics
the good stuff behind the gut feel
Making Sense
of the numbers
Tourism data can look a bit… intense. Here’s the cheat sheet to help you actually use it!
WHERE THE DATA COMES FROM
Tourism Research Australia (TRA)
The big guns. Tracks who’s travelling, where they go, how long they stay and what they spend.
Tourism and Events Queensland (TEQ)
State-wide trends, campaign insights and what’s hot (or not).
ABS
The broader economic backdrop – think jobs, population and big-picture stats.
Localis
Turns raw tourism and mobility data into easy-to-use local insights, drawing from sources like TRA, mobile device data, booking platforms and spend tracking to give a clearer, real-world picture of how visitors move, stay and spend in the region.
WHAT WE’RE ACTUALLY MEASURING
Visitors – How many people are rocking up (overnight, day trips and international).
Visitor Nights – How long they’re sticking around (longer = better).
Expenditure – What they’re spending (because vibes don’t pay wages).
Purpose – Holiday, visiting friends/family, or business.
Markets – Where they’re coming from (Brisbane road trippers vs interstate vs international).
The Numbers
Okay, lets dive into the detail!
INTERACTIVE TOURISM DATA VISUALISER
TEQ's Tourism Data Explorer is a compilation of interactive dashboards that provide users with access to a range of tourism data including International Visitor Survey (IVS), National Visitor Survey (NVS) time series data for visitation and expenditure within Australia, regional mobility data and international arrivals by visa type.
SGBR PERFORMANCE SNAPSHOTS
Information about visitation in the regional snapshot, economic contribution from the regional satellite accounts and community sentiment from the social indicators report.
The Numbers
Tourism data can look a bit… intense. Here’s the cheat sheet to help you actually use it!
INTERACTIVE TOURISM DATA VISUALISER
TEQ's Tourism Data Explorer is a compilation of interactive dashboards that provide users with access to a range of tourism data including International Visitor Survey (IVS), National Visitor Survey (NVS) time series data for visitation and expenditure within Australia, regional mobility data and international arrivals by visa type.
CONSUMER VALUE PROPOSITION DOMESTIC RESEARCH
In 2025, Tourism and Events Queensland undertook domestic market research to better understand the travel behaviours and preferences of Australian travellers. The research also explores what motivates domestic travellers to choose Queensland as their preferred holiday destination. The insights are across TEQ’s key traveller segments: families, couples, those travelling with friends and relatives, and solo travellers.
