Campaigns
Cutting Through the Noise
In a world overflowing with options, we make sure Bundaberg and North Burnett don’t just show up, they stand out.
We spotlight the region’s most remarkable, authentic experiences through smart, targeted marketing that puts your stories in front of the right people at the right time. From big, high-impact campaigns to always-on activity, everything we do is designed to inspire, influence and move travellers from “maybe one day” to “booked it.”
MAJOR ANNUAL CAMPAIGNS
SUMMER
Summer is a peak season for High Value Travelers on the Southern Great Barrier Reef. The Summer campaign focuses on two of the Bundaberg region’s hero experiences – the Southern Great Barrier Reef and the Turtles.
The Bundaberg region is the gateway to the Southern Great Barrier Reef. From the coral cays of Lady Elliot and Lady Musgrave Islands to the fringing reefs off the beaches, the region is seeing record visitation numbers as the world discovers this pristine and highly accessible wonderland.
The Bundaberg Turtle Season is a signature natural encounter experience for Queensland and a wonderful ‘hook’ for industry to leverage. The ranger-led encounter sees 30,000 visitors travel into region each summer to witness the miracle of life that is the Mon Repos Turtle Encounter.
The campaign runs from November through to March with activity placed around nesting and hatching phases of the turtle season.
Timing:
November – March
Target Markets:
Geographics
South East Queensland & 400km Drive Distance
Sydney & Melbourne
Psychographics
Primary – Families
Secondary – Singles and couples travelling without kids
WINTER DRIVE
With locally grown, made and produced food and drink across the Bundaberg region in abundance we are well-placed as a destination to highlight our culinary attributes.
Tourism and Events Queensland research highlights food and drink as a key factor in holiday decision making for High Value Travelers, while Tourism Australia recognises it as the most emotive trigger after world-class beauty.
The winter campaign period runs from April to August and includes substantial advertising for the regional drive and culinary offerings, as well as the annual Taste Bundaberg Festival and associated destination tourism campaign.
Timing:
April – August
Target Markets:
Geographics
Primary – South East Queensland & 400km Drive Distance
Secondary – Long-haul travelers from NSW and Victoria
Psychographics
Primary – 18-49 travelling without kids
Secondary – 50+ travelling without kids
GETTING INVOLVED
In an extremely competitive domestic marketplace, its only by working together that we will continue to enhance the visibility of the Bundaberg region. Partnering with Bundaberg Tourism on our campaign activity gives you the opportunity to talk directly to our target markets and helps us to continue to promote our region and support the business community, which helps drive business through your doors to build a stronger economy for the Bundaberg region.
NEW BRAND CAMPAIGN TOOLKIT & RESOURCES
The Bundaberg brand launch campaign is live, and this is your moment to show up. Align your marketing with the campaign by using the Brand Platform assets to stay consistent, visible and part of the bigger story driving visitation now.
