Trade
TOURISM TRADE
Trade and distribution play a critical role in growing visitation and strengthening the Bundaberg and Southern Great Barrier Reef region’s presence in domestic and international markets. By connecting tourism experiences with the right distribution channels—wholesalers, online travel agents, inbound tour operators and travel advisors—we unlock access to high-value visitors and create pathways for sustainable industry growth.
Bundaberg Tourism is committed to working collaboratively with industry to build trade-ready, bookable, and competitive tourism products. Through strategic trade partnerships, we help local operators expand their reach, increase bookings and build resilience within their businesses.
Whether you’re new to trade or looking to deepen your distribution strategy, this hub provides the tools, resources and connections to help you succeed.
FOR TOURISM TRADE
Access everything you need to confidently sell the Bundaberg and Southern Great Barrier Reef region. Explore our diverse experiences, understand travel distances and accessibility, and discover ready-made itineraries designed to suit a range of markets and visitor types.
This section provides tailored trade resources including product guides, imagery, key selling points and practical planning information—helping you build compelling itineraries and effectively position the destination within your programs and distribution channels.
FOR TOURISM OPERATORS
Ready to grow your business through trade, by expanding your audiences and awareness in new markets? This section provides practical guidance on becoming trade-ready and building a strong, sustainable distribution strategy.
To successfully engage with trade partners, operators should ensure their product is commissionable, easily bookable, and consistently delivers a high-quality visitor experience. Being responsive to trade enquiries and actively participating in familiarisation (famil) programs is also critical to building strong industry relationships and increasing conversion.
Access practical resources on becoming trade-ready, setting commission structures, developing bookable products, and working effectively with distribution partners. Learn how to connect with buyers, participate in trade events and opportunities to maximise your exposure through Bundaberg Tourism trade initiatives.
