There’s been a lot happening behind the scenes at Bundaberg Tourism lately… and while we know terms like “website redevelopment” and “campaign rollout” can sound a bit corporate, the reason we’re doing all of this is actually pretty simple: We want to help more people discover our Region, and make it easier for local businesses to be part of that journey.

Over the past few months, our team has been deep in the weeds building a brand-new Destination Website, Corporate Website and Events Website, refining how we showcase local operators online, and rolling out campaign activity designed to put Bundaberg and the Southern Great Barrier Reef in front of more potential visitors.

Every click, listing, story, event and image plays a role in how people see our Region and decide whether to book a trip here. That means these projects aren’t just about us. They’re about creating better opportunities for local industry to be seen, discovered and chosen.

So, here’s a quick look at what we’ve been working on, what’s changing, and how you can make the most of it.

Destination Website

The new website is very different to our existing website – it is destination led, AI optimized and following industry best practice, to ensure we’re getting the Region at its finest in front of our targeted audiences.  It is built for the modern travelers and modern technology, and will allow us to evolve with our visitors across the next months and years, and is already performing well. 

There have, however, been delays in some of the features and some bugs and kinks that we continue to work with our website contractors to resolve.  While this is not atypical for a new website, we didn’t anticipate these in the lead up to the website launch and we appreciate your feedback and patience as we resolve these.

Over the next 6 weeks you will see deeper functionality come online, including improved operator listings, the implementation of mapping, fixes to the directories and deeper integration of events across the internal website pages.  We are also very excited for the release of a “Vibe Check” function, which will allow consumers to select a theme (Reef & Beaches, Family, Nature and Adventure, Eat & Drink, and Drive) that will then tailor content across their view of the website – this function means better visibility of your business by targeted visitors.

If you spot any errors on the website or ideas for how the website can serve the destination better, please log them in this form so we can attend to them ASAP Spotted Something? Spill the Beans – Fill out form

Destination Campaign

Our brand launch campaign has kicked off with a bang, pushing our new brand and our end-of-summer vibes into our key markets in SEQueensland.  Now the weather is cooler, we are putting the finishing touches on the second wave of ads and content with a stronger feature on our Drive and Food and Drink offerings, which are our key drivers over autumn and winter.

Events Website

We are so excited that so many of our members have connected their events to the platform!  If you need any assistance with linking your Facebook account or with other options, reach out at any time to any member of the team.  As this is an automated system, you may spot events in some quirky places as we get the algorithm right – we spot check regularly but let us know if you see something we need to adjust.

Members! Things To Action

• Maximise your website listing by making sure your ATDW listing is up to date;
• Upload a deal or three into ATDW to catch the eye of visitors to the Destination Website as well as to Queensland.com;
• Ensure your events are live on the Destination Website using this easy guide;

Check out our handy website 101s on the Brand Platform for tips and tricks, or reach out to the team anytime!