Strategic Direction
THE BIG PICTURE
To be recognised as a leading sustainable destination, where great care begins – grounded in the collective treasures of the Southern Great Barrier Reef. From Australia’s premier turtle encounters to Queensland’s most celebrated food and drink experiences and the fertile farmlands that sustain them, the Bundaberg region is defined by nature, nurtured by community, and driven by purpose.
These are the strategies and plans guiding us to meet our vision.
DESTINATION
playbook
Behind every campaign, partnership and result is a clear plan. Bundaberg Tourism’s internal strategies, led by our Destination Management Plan, set the direction for how we grow the region sustainably, balance visitor demand with local needs, and back industry to succeed.
It’s a coordinated, long-term approach that connects vision with action and turns opportunity into real outcomes for the visitor economy.
ALIGNED STRATEGIES
We’re not going it alone, and that’s the point. By aligning with strategies from Tourism and Events Queensland, the Queensland Government and Tourism Australia, we plug into something bigger. It means stronger campaigns, smarter investment and more opportunities flowing back to the Bundaberg Region.
We align with ...
Destination 2045 – Queensland’s Tourism Future
QUEENSLAND’S LONG-TERM VISION
Led by Tourism and Events Queensland and the Queensland Government, this 20-year strategy sets the direction for sustainable growth, regional dispersal and a stronger visitor economy.
TEQ Corporate Plan & Marketing Priorities
STATE MARKETING & BRAND DIRECTION
Guided by Tourism and Events Queensland, these priorities shape how Queensland shows up in market and where investment is focused to drive visitation.
Homegrown - Queensland's Destination Events Fund
STATE EVENTS & FUNDING ALIGNMENT
Delivered by Tourism and Events Queensland, QDEP supports events that drive visitation, extend length of stay and boost regional economies.
THRIVE 2030
NATIONAL TOURISM STRATEGY
Led by the Australian Government, this is Australia’s national strategy for a sustainable, high-performing visitor economy through to 2030.
