Online Discoverability
You've built it. let's help people find it.
Your online presence is your digital shopfront. From search engines and maps to booking platforms and destination websites, these resources are designed to help tourism businesses stand out online, reach more travellers, and make it easier for visitors to discover everything our region has to offer.
When you have your ATDW listing you’re ready to start the BOQE Program
AUSTRALIAN TOURISM DATA WAREHOUSE (ATDW)
The Australian Tourism Data Warehouse (ATDW) is your business’s primary source of truth for how your product appears on our website, Queensland.com, up to 120+ other Australian tourism content platforms and you can even link your ATDW Listing so what you put on ATDW automatically updates your Google Profile
By creating and managing your ATDW listing, you control your content, images, and key details in one place, ensuring they stay accurate and up to date. Keep it fresh, keep it compelling, and let ATDW do the heavy lifting.
Why it is important?
- The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for distributing tourism information.
- Massive Exposure Across Hundreds of Trusted Tourism Websites
- An ATDW listing ensures your business appears on hundreds of reputable tourism websites, including State, Territory and Regional Tourism websites. This dramatically increases your visibility to both Australian and international travellers.
- Direct Impact on Online Discoverability and Bookings
- ATDW links your business into a powerful distribution system that improves your search engine presence and drives customers to your booking channels
- Cost‑Effective, Time‑Saving Marketing
- Rather than updating multiple platforms manually, ATDW lets you manage one listing, which then automatically distributes to Goolge, Bundaberg Region Website (from March) and Queensland.com + other sites
Google business Profile
Your Google Business Profile: The Digital Front Door to Your Business
When travellers are ready to explore, book, eat, stay or play, Google is often their first stop. A well-managed Google Business Profile helps your business appear in local search results, Google Maps, and the moments that matter most when visitors are making decisions.
Beyond visibility, your Google Business Profile is becoming increasingly important in the age of artificial intelligence. AI-powered search tools rely on trusted, up-to-date business information to recommend experiences, answer traveller questions, and connect visitors with relevant tourism products. Keeping your profile accurate, complete and regularly updated helps improve your online discoverability today while strengthening your relevance in the search experiences of tomorrow.
Don't Put All Your Eggs in Google's Basket
Google’s a big deal, but it’s not the only place travellers are looking. Platforms like Tripadvisor, Yelp, Bing Places and Apple Maps all play a role in helping visitors find great experiences. Keeping your business details up to date across multiple platforms gives you more chances to be discovered, recommended and chosen.
