How To: Make The Most Of Turtle Season

With Turtle Season just around the corner, Bundaberg is getting ready for to welcome a mass influx of visitors, with tickets for the Mon Repos Turtle Encounter Tours going on sale in early September 2025.

This year for the first time, tickets sales for the Mon Repos Turtle Encounter will be hosted on Queensland Parks and Wildlife Service’s (QPWS) booking system, rather than the Destination Website.

With our annual Summer campaign supporting the season visitation, we expect to see large number of visitors to the Destination Website across September and right through the Summer season, all looking for things to do while they are in our beautiful region.

Last year, the Summer campaign saw:

  • Over 6.6 million people reached;
  • Over 190,000 sessions on the destination website;
  • Over 43,000 leads to operators;
  • Over 18,500 Consumer EDM Opens; and
  • Over 4,700 Consumer EDM Clicks

So why not take advantage of the exposure from our turtle-y awesome campaign with these easy tips?!
 
Deals & Packages
Do you have a special offer during Summer Season? Reach more people by submitting your deal or package to Australia Tourism Data Warehouse (ATDW) by Monday 1 September for inclusion on the deals page of the destination website and Queensland.com. The deals page is one of the most visited during the campaign period, making it a prime opportunity to maximize your visibility and showcase your offer to a larger audience.

Get Social
With last year's Summer Campaign reaching over 6.6 million people on social media alone, we recommend you use your social media platforms to engage with our Summer Season visitors, promote your business and any special offers, and to get your customers excited and involved.

  • Tag @visitbundaberg #visitbundaberg #southerngreatbarrierreef
  • Use your social media channels to welcome our regional guests, share your offers, or let people know how they can find you.
  • Feel free to share our turtle images, content and updates from @visitbundaberg and use the Summer Season cover photo.

 Understand and Inspire Your Audience

Supporting the largest concentration of nesting turtles on the East coast of Australia and the most significant loggerhead turtle nesting population in the South Pacific, The Mon Repos Turtle Encounter operated by passionate Queensland Parks and Wildlife Service Rangers and volunteers is a primary draw card for the region across summer holidays. 

South East Queenslanders are Mon Repos’ biggest fans, and Queenslanders within a 4-hour drive of Bundaberg, Sydney-siders and Melbournites were all key areas from which the 27,000 visitors who visited Mon Repos and the Bundaberg Region across the last season arrived from.

While Bundaberg is known worldwide as the home of Australia’s favourite rum and ginger beer, the region is earning international recognition as a significant eco-tourism destination that offers restorative experiences for the soul and give back to the environment in which they are taking place.

These enriching experiences offer visitors the chance to connect with our natural backyard, cementing a place in their hearts with memories to be shared with friends and family for years to come.

Get Involved – It's Free and Easy!

We are encouraging all tourism businesses from hotels, to cafes, to tours to be a part of the hype and connection to the visitor over the summer period by engaging in the region's summer campaign and accessing the tools we have developed for their businesses. To learn more on how to get involved and access the tools, visit https://www.bundabergregion.org/corporate/opportunities-for-your-business.

Businesses looking for information to provide visitors on everything Turtle Season can visit https://www.bundabergregion.org/turtles