Events and Workshops

DESCRIPTION:

Are you CrisisReady?

Do you know what you would do if you were struck by a flood? A cyclone? What about a cyber-attack?

The Queensland Tourism Industry Council and EarthCheck are bringing CrisisReady to you. This half day workshop and mobile application will ensure that your business is prepared for whatever hits you.

Queensland is no stranger to natural disasters, witnessing some of the worst in Australia’s history. The most recent estimated cost of natural disasters in Australia is in excess of $6 billion and this is expected to double by 2030 and reach $23 billion by 2050.

Reports indicate that for every dollar invested in disaster mitigation, six dollars are saved in recovery costs. With the right risk management tools, you will be able to focus funds traditionally used on recovery, towards growing profitability and marketability of your business, improving the quality of product instead. Collectively, this equates to significant savings in crises-related costs destination-wide, while providing an opportunity to promote the unified resilience of the destination –helping to improve consumer confidence in the region.

Leaving the workshop you will have:
+ access to the CrisisReady App (a disaster HQ for the palm of your hand)
+ a set of business continuity planning templates
+ an enhanced understanding of crisis planning and management
+ access to the CrisisReady toolkit.

DESCRIPTION:

This workshop will cover the following topics:
• The role of Instagram in your business and destination
• Maximising the features and functionality
• How reach and engagement works
• Creating content that connects with your audience
• Monitoring and responding
• Measuring and identifying what works
• An intro to Instagram Advertising

*Please note that should minimum attendee numbers not be met, event dates maybe subject to change*

TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP) DIGITAL WORKSHOPS
Digital innovation is transforming the way we work, live and travel.
Queensland is well positioned to become a global leader in digital capabilities.
Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.

Business Eligibility
Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.
A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:
Accommodation - Attraction - Food and Drink - Events - Tour - Hire - Transport - General Service

DESCRIPTION:

This workshop will cover the following topics:
• Customers purchase behaviours
• Fundamentals of creating a distribution strategy
• Introduction to working with distributors
• Choosing the best online booking solutions
• Optimising your website for direct business
*Please note that should minimum attendee numbers not be met, event dates maybe subject to change*

TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP) DIGITAL WORKSHOPS
• Digital innovation is transforming the way we work, live and travel.
• Queensland is well positioned to become a global leader in digital capabilities.
• Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
• The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
• Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
• The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
• Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.

BUSINESS ELIGIBILITY
Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:
Accommodation - Attraction - Food and Drink - Events - Tour - Hire - Transport - General Service