Events and Workshops

DESCRIPTION:

DESCRIPTION:

This Facebook workshop is aimed at providing you with an understanding of best practice social media strategies and Facebook tactics. Facebook is constantly changing and you need to keep evolving your use of Facebook in your business, so even if you participated in the 2018-19 Digital Ready program you will get benefit from this workshop as the trainer will be sharing new information.

You will learn about ways to work more efficiently on Facebook's Creator Studio and you will have the opportunity to explore Facebook Advertising and hear how you can incorporate paid advertising into your overall marketing plans. The workshop will include the following topics:

• The role of Facebook in your business and destination
• Maximising the features and functionality
• How reach and engagement works
• Creating content that connects with your audience
• Monitoring and responding
• Measuring and identifying what works
• An intro to Facebook Advertising

*Please note that should minimum attendee numbers not be met, event dates maybe subject to change* TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP) DIGITAL WORKSHOPS

Digital innovation is transforming the way we work, live and travel.
Queensland is well positioned to become a global leader in digital capabilities.
Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.

Business Eligibility

Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

Accommodation
Attraction
Food and Drink
Events
Tour
Hire
Transport
General Service