Bundaberg Region - Co-Operative Marketing
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Co-Operative Marketing

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Co-Operative Marketing

A strong tourism economy drives community prosperity

In an extremely competitive global marketplace, its only by working together that we will continue to enhance the visibility of the Bundaberg region. Bundaberg Tourism's cooperative marketing opportunities are exclusively for Bundaberg Tourism members and have been crafted with our key target markets and seasonality in mind, to assist you with directing your marketing dollars to gain the biggest impact.

Annual Campaigns

Campaign Overview

Summer is a peak season for leisure travelers on the Southern Great Barrier Reef.

The Summer campaign focuses on two of the Bundaberg region's hero experiences - the Southern Great Barrier Reef and the Turtles.

The Bundaberg region is the gateway to the Southern Great Barrier Reef. From the coral cays of Lady Elliot and Lady Musgrave Islands to the fringing reefs off the beaches, the region is seeing record visitation numbers as the world discovers this pristine and highly accessible wonderland.

The Bundaberg Turtle Season is a signature natural encounter experience for Queensland and a wonderful 'hook' for industry to leverage. Pre-COVID, the ranger-led encounter saw 30,000 visitors travel into region each summer to witness the miracle of life that is the Mon Repos Turtle Encounter. Since 2020, demand for the Mon Repos Turtle Encounter has reached unprecedent levels, while limited tickets due to COVID restrications drove value through scarcity. In 2021/22, over 95% of the availability tickets were sold and over 21,000 people joined the waitlist.

The campaign will run from September through to March with activity shaped around the peak period of the school holidays, and the shoulder seasons of November and February-March, as well as the nesting and hatching phases of the turtle season.

 

Key Destination Campaign Activities

- Digital partnership with key online publication
- Tactical digital brand awareness campaign with major media partner
- Tactical and brand awareness social media advertising

Destination Campaign Timing:
September 2022 – March 2023

Target Markets:
Geographical Location
Travel intenders primarily living within the 400km Drive Market, particularly in the SEQ, Fraser Coast and Central Queensland regions
Personas
407: House Proud; 402: Working Hard (See: Roy Morgan Helix Personas)
Life Cycle
Young Families; Mid Life Households (no children); Mid Life Families

Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking

GOLD PACKAGE
Cost $990  I  Value $1,688
Estimated Reach 38,000+
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion

- 1 x Large hero banner advertisement
- 1 x Formatted deal inclusion
$224

Featured Deal and Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

Paid Social Media Campaign
- Including $150 promotional spend
$200
3 x MREC Digital Ads


- Ads embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


3 x Website Banners


- Banners embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


1 x Dedicated Blog


- Purpose-written narrative of 300-500 words
- Inclusion of four (4) of your own images OR four (4) galleries of visitors images
- Sponsored social media post targeting agreed audiences (sponsored spend of $100)
$250


1 x Deal Banner in blog content

- 1 month duration
- Includes design (if required)
$148

Comprehensive post-activity report
   
SILVER PACKAGE
Cost $490  I  Value $873
Estimated Reach 24,500+
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion
- 1 x Formatted deal inclusion
$75
Featured Deal and
Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

Paid Social Media Campaign
- Including $50 promotional spend
$100
3 x MREC Digital Ads


- Ads embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


3 x Social Media Posts for Own Channels
- 3 x social posts including image/s and copy
designed for you to share on your own social media channels
$150
30 minute marketing session

- Spend half an hour with the BT Marketing Team discussing your business' marketing needs
- Scheduled at a time to suit you


Comprehensive post-activity report
   
BRONZE PACKAGE
Cost $290  I  Value $425
Estimated Reach 11,500+
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion
- 1 x Formatted deal inclusion
$75
Featured Deal and Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

3 x Social Media Posts for Own Channels
- 3 x social posts including image/s and copy
designed for you to share on your own social media channels
$150
Comprehensive post-activity report
   

For more information email the BT Marketing Team.

Campaign Overview

With locally grown, made and produced food and drink across the Bundaberg region in abundance we are well-placed as a destination to highlight our culinary attributes.

Tourism and Events Queensland research highlights food and drink as a key factor in holiday decision making for High Value Travelers, while Tourism Australia recognises it as the most emotive trigger after world-class beauty.

The culinary campaign period will run from April to August and will include substantial advertising for the regional culinary offerings, as well as the annual Taste Bundaberg Festival and associated destination tourism campaign.

 

Destination Campaign Timing:
April – August 2023

Target Markets:
Geographical Location
Travel intenders primarily living within the 400km Drive Market, particularly in the SEQ, Fraser Coast and Central Queensland regions
Personas
407: House Proud; 402: Working Hard (See: Roy Morgan Helix Personas)
Life Cycle
Mid Life Households (no children); Older Households

Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking

GOLD PACKAGE
Cost $990  I  Value $1,688
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion

- 1 x Large hero banner advertisement
- 1 x Formatted deal inclusion
$224

Featured Deal and Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

Paid Social Media Campaign
- Including $150 promotional spend
$200
3 x MREC Digital Ads


- Ads embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


3 x Website Banners


- Banners embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


1 x Dedicated Blog


- Purpose-written narrative of 300-500 words
- Inclusion of four (4) of your own images OR four (4) galleries of visitors images
- Sponsored social media post targeting agreed audiences (sponsored spend of $100)
$250


1 x Deal Banner in blog content

- 1 month duration
- Includes design (if required)
$148

Comprehensive post-activity report
   
SILVER PACKAGE
Cost $490  I  Value $873
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion
- 1 x Formatted deal inclusion
$75
Featured Deal and
Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

Paid Social Media Campaign
- Including $50 promotional spend
$100
3 x MREC Digital Ads


- Ads embedded into top performing pages of Website
- 1 month duration
- Includes design (if required)
$348


3 x Social Media Posts for Own Channels
- 3 x social posts including image/s and copy
designed for you to share on your own social media channels
$150
30 minute marketing session

- Spend half an hour with the BT Marketing Team discussing your business' marketing needs
- Scheduled at a time to suit you


Comprehensive post-activity report
   
BRONZE PACKAGE
Cost $190  I  Value $425
ACTIVITY
VALUE
1 x Featured Deal
OR
1 x Featured Business Listing
- 4-week listing
$50
1 x Consumer EDM Inclusion
- 1 x Formatted deal inclusion
$75
Featured Deal and Organic Social Promotion
- 3 x Dedicated operator posts
- Organic social promotion across @VisitBundaberg Facebook and Instagram
$150

3 x Social Media Posts for Own Channels
- 3 x social posts including image/s and copy
designed for you to share on your own social media channels
$150
Comprehensive post-activity report
   

For more information email the BT Marketing Team.

Timing:
April – August 2023

Target Markets:
All intrastate HVT markets within a 400km radius of Bundaberg

Major events contribute to the Bundaberg regional economy; attract visitors; enhance the profile of the region; and foster community pride.

Many of these regional events take place in the cooler months of autumn, winter and spring, and to build out of region awareness of these, Bundaberg Tourism is introducing an annual Events Campaign.

The campaign will be conducted in partnership with the local tourism industry and community and will target High Value Travelers within the 400km drive radius of the Bundaberg region.

Opportunities beyond the set Packages are also available - just talk to us about what you want to achieve.

 

Destination Campaign Timing:
April - August 2023

Target Markets:
400km drive market (Rockhampton to Gold Coast), all markets

Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking

For more information email the BT Marketing Team.

Ongoing Marketing Opportunities

Business Listings

Advertising on bundabergregion.org gives you access to over 335,000 engaged users who are actively seeking to engage with your product. Our highly skilled team will tailor your advertising to ensure you’re in contact with your target markets with a minimum of fuss for you.

The destination website, bundabergregion.org, is a major regional asset, expanding our digital footprint and enhancing our capacity to deliver meaningful digital experiences to those considering and visiting the Bundaberg region. In 2021/22, the website welcomed over 335,000 unique visitors who stay for 8 minutes 27 seconds on average to engage with destination content. The website drives conversion to bookable product both online and direct, as well as over 43,000 unique referrals to operator websites.  Our website is the focal point of all of our destination marketing, especially our social media and digital advertising.

As part of eligible memberships, your business is listed on bundabergregion.org through BookEasy. Your business listing may feature in multiple relevant categories across the website, so for better engagement with consumers keep your details up to date via your BookEasy login or your ATDW listing (contact us for details).


MEMBERSHIP LEVEL
BUSINESS LISTING
Tourism Supporter
Not eligible
Visitor Services
$125
Bronze
Included
Silver
Included
Gold
Included
Platinum
Included
Note: Website listings are only available to businesses within the Bundaberg and North Burnett LGAs
 
MONTHLY
ANNUALLY
FEATURED LISTING
$50
$300

 

BUSINESS LISTING

Bundaberg Tourism homepage image

Note: Not to scale

Digital Advertising

Get your business in front of consumers considering coming to Bundaberg. Digital ads located on bundabergregion.org are a great way to standout from the crowd.

Feature your business through an MREC banner advertisement on the page of your choice* as part of a campaign or at a time that suits your business to target your audience and increase your engagement.

*Excludes Homepage and campaign landing pages
AD TYPE
MONTHLY
ANNUALLY
MREC
(300 x 250px)
$99
$595
SKYSCRAPER
(300 x 600px)
$129
$775
BANNER
(1110 x 350px)
$149
$895
ARTWORK
Add $50 including 2 proofs / edits
BANNER

Bundaberg Tourism Skyscraper

Note: Not to scale

 

 

 

MREC

Bundaberg Tourism Mrec

Note: Not to scale
SKYSCRAPER

Bundaberg Tourism Skyscraper

Note: Not to scale

Front Page Webtile

The front page of bundabergregion.org is the main landing page, recording over 71,000 views in 2021/22.

Located at the top of the homepage, underneath the rolling campaign banner, Front Page Webtiles are an effective way to get in front of our audiences quickly.  Available for six weeks, will appear in second row of webtiles.

 
SIX WEEKS
FRONT PAGE WEBTILE
$600

 

FRONT PAGE WEBTILE

Bundaberg Tourism homepage image

Note: Not to scale

For more information email the BT Marketing Team.

Blog

At the heart of destination marketing is storytelling. An extension to our campaigns and brand, our visitors are already engaging with the stories of Bundaberg North Burnett through our blog and associated social media strategy. Moving toward a model of experience promotion with an authentic local voice, we are seeing increased engagement and strong website visitation.

The blog pages in 2021/22 attracted over 130,000 unique page views, or 16% of the total website traffic, with viewers spending an average of 8 minutes and 41 seconds on each blog page.

Leverage our engaged audiences by sponsoring a blog. Blog sponsorship includes a purpose-written narrative of 300-500 words, uploading of a maximum of four (4) of your own images OR four (4) galleries of visitors images, and a sponsored social media post targeting agreed audiences (sponsored spend of $100).

BLOG
$250

 

BLOG

Bundaberg Tourism blog

Note: Not to scale

Sponsored Social Media Campaigns

The Visit Bundaberg Facebook and Instagram channels have used inspiring organic content and targeted advertising to reach more than 20 million people who have engaged more than 174,000 times in 2021/22.

Leverage Bundaberg Tourism’s 40,000+ active social media followers on Facebook and Instagram with our targeted campaign advertising. Showcase your product to our already engaged consumers and to targeted potential guests to our region. Each campaign will be creatively formatted to encourage engagement, targeted to your best markets, and will include your chosen campaign image, and details of and a link to your deal or listing on bundabergregion.org.

SPONSORED SOCIAL MEDIA CAMPAIGN
From $150

 

SPONSORED SOCIAL MEDIA CAMPAIGN

Visit Bundaberg Facebook

Note: Not to scale

For more information email the BT Marketing Team.

>

Online Deals

Leverage our marketing campaigns with an attention grabbing online deal! Get maximum engagement with our target markets by offering a great value package that encourages consumers to stay and play longer.

The Deals page on the Destination website continues to perform with strength, remaining in our Top 5 pages across 2021/22 with over 27,000 views.

Deals found on the page can either be bookable on bundabergregion.org (by being uploaded into BookEasy) or linked directly to your booking page.

Featured Deals

Get eyes on you first time, every time! Cut through the traffic with a Featured Deal appearing at the top of the deals page.

Please note: Bundaberg Tourism recommends that deals do not offer a discount off your product as long, but rather that they offer value to the consumer over and above rack rates. Consider an add on benefit or a package.

STANDARD DEALS
FREE
FEATURED DEALS
(Time limits may apply at discretion of Bundaberg Tourism)
$100 for duration

 

ONLINE DEAL

Bundaberg Tourism homepage image

Note: Not to scale

For more information email the BT Marketing Team.

Consumer EDM

Bundaberg Tourism's consumer EDM is delivered as part of the Summer / Turtles, Events and Culinary campaigns.

With a database of over 12,700 highly engaged potential visitors, the regular e-newsletter links readers with engaging content, strong deals and bold creative to deliver an excellent return on investment.

In 2021/22, the EDM recorded an open rate of 39.5% (industry average is 30.9%) and a click through rate of 7.5% (industry average is 4.4%).  

LARGE HERO BANNER ADVERTISEMENT
$149
MREC ADVERTISEMENT
$119
FORMATTED INCLUSION
$75

 

CONSUMER EDM

Bundaberg Tourism Consumer EDM

Note: Not to scale

Bundaberg Tourism Corporate EDM

Have you got something exciting happening that you want to share with Bundaberg Tourism members and other corporate subscribers? Send us your news for consideration for the Bundaberg Tourism Corporate EDM which is sent fortnightly to an active database of over 700 business subscribers.

CORPORATE EDM
FREE

 

CORPORATE EDM

Bundaberg Tourism Corporate EDM

For more information email the BT Marketing Team.

PR Services & Support

PR Services

Do you need help when communicating with media and the public? Whether its advice on strategy, distribution of your latest media release, an SOS in an online PR emergency or help to devise a full campaign, Bundaberg Tourism is here to help.

30 MINUTE CONSULTATION
FREE
ONE PRESS RELEASE
(Including distribution to agreed media)
$75
LARGER CAMPAIGN
P.O.A.

TravMedia

Bundaberg Tourism has an annual subscription to TravMedia, the travel industry’s social media network, connecting media and public relations professionals worldwide. Established in 1999 by Nick Wayland, a former travel editor seeking a better way to research and report travel news, TravMedia now delivers a social network for business, that enables PR professionals and media in the travel space, to share content, coverage and collaborate like never before. TravMedia currently operates in 10 countries - Australia, United Kingdom, United States, China, Germany, United Arab Emirates, Canada, India, New Zealand, and South Africa - with a community of over 40,000 media and PR members.

PRESS RELEASE OR PR OPPORTUNITY
(Gold Members and above)
P.O.A.

For more information email Ellie our Marketing Manager

Destination Collateral

Bundaberg Region Official Visitors Guide

Bundaberg Tourism produces the Bundaberg Region Visitors Guide. The Guide is aimed at visitor dispersal throughout the region and includes destination information and operator advertising. For advertising opportunities visit our marketing co-operative page at bundabergregion.org/co-operative-marketing. The Guide supports the Southern Great Barrier Reef Destination Guide.

Advertising opportunities have now closed for the 2022/23 financial year.

bt vg 2021 web ready Page 01

Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Guide advertising opportunities

Bundaberg Region Visitor Map

This comprehensive street map of Bundaberg, Bargara and the Coral Coast, Childers, Woodgate Beach, Moore Park Beach and Gin Gin includes regional information. The map is free to visitors and to local businesses to distribute through their businesses.

Advertising opportunities will be opened in the 2023/24 financial year.

bt vg 2021 web ready Page 01

Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Map advertising opportunities

Southern Great Barrier Reef Destination Guide

This inspirational guide merges the individual precincts that Southern Great Barrier Reef encompasses, showcasing sweeping imagery and allowing a focus on the regions Hero Experiences of Southern Great Barrier Reef, Turtles, Regional Flavours and Regional Characters. This guide is distributed nationally through accredited Visitor Information Centres, consumer shows and TEQ international offices.

The timing of advertising opportunities are being determined.

bt vg 2021 web ready Page 01

Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Guide advertising opportunities

Visitor Information Centre Advertising

Visitor Information Centres

Bundaberg Tourism manages two accredited Visitor Information Centres (VIC’s) on behalf of Bundaberg Regional Council, for the delivery of information and booking services to our visitors. The VIC’s are operated for the benefit of the Bundaberg tourism industry, business community, general public and all visitors to the region. They provide a range of local and regional brochures, information on tours, attractions, accommodation, local produce, souvenirs and a full booking service.

The VIC’s have a passionate team of Tourism Ambassadors who are eager to learn about and share your business with visitors.

Membership Benefits

VISITOR SERVICES BENEFIT
MEMBERSHIP LEVEL
Tourism
Supporter
Visitor
Services
Bronze
Silver
Gold
Platinum
Brochures displayed in two (2) Visitor Information Centres
(Size restrictions apply, $65 per extra brochure on display)
0
1
1
2
3
4
Ability to sell tour, attraction & accommodation products through Visitor Information Centres via Bookeasy (commissions apply)
N
Y
Y
Y
Y
Y
Eligibility to buy into additional advertising opportunities in the Visitor Information Centres
N
Y
Y
Y
Y
Y
Opportunity to attend famils with the VIC team throughout the year
Conditions apply, subject to availability
Y
Y
Y
Y
Y
Y
Opportunity to present to the VIC staff and volunteers at monthly product updates
N
Y
Y
Y
Y
Y

For more information email Anna our Visitor Experience Manager.

ACTIVITY
AVAILABILITY
VALUE
DISPLAY CABINET
Opportunity to display the business products or dress up for any upcoming events or functions
Top Windows x 2
Monthly
Quarterly
Annually
$50
$135
$480
Bottom Windows x 2
Monthly
Quarterly
Annually
$40
$108
$384
iPAD STAND DISPLAY
Great opportunity for operators to stand out on the ipad stands within the centre.
This can be used as a call to action, book now, or upcoming events and functions
Bundaberg VIC x 2
2 available now
Quarterly
$200
A-FRAMES
Be the first thing guests see as they approach the VICs!
A-Frames are placed at the entry to each VIC and offer a cost-effective, high-impact way to make your business stand out
Operators supply A-frames at own expense
Bundaberg VIC x 8
0 available now

Childers VIC x 2
0 available now

Enquire now for possible 2023/24 availability
Monthly
Annually
$30
$210
TELEVISION
ADVERTISING
Inclusion in a looping marketing reel on a high profile wall in the Bundaberg VIC
Formatted artwork included
Limited places available now
Monthly
$15
Note: Prices above are EXCLUSIVE of GST

For more information email Louisa Hyland our VIC Coordinator.

Promote your Event or Festival

Submit Your Event

Do you have an exciting event or festival happening in our region and would like to promote it online.

Register your event for free with What's On Bundaberg.

* events require approval before going live

Bundaberg Events

Timing:
April – August 2023

Target Markets:
All intrastate HVT markets within a 400km radius of Bundaberg

Major events contribute to the Bundaberg regional economy; attract visitors; enhance the profile of the region; and foster community pride.

Many of these regional events take place in the cooler months of autumn, winter and spring, and to build out of region awareness of these, Bundaberg Tourism is introducing an annual Events Campaign.

The campaign will be conducted in partnership with the local tourism industry and community and will target High Value Travelers within the 400km drive radius of the Bundaberg region.

Opportunities beyond the set Packages are also available - just talk to us about what you want to achieve.

 

Destination Campaign Timing:
April - August 2023

Target Markets:
400km drive market (Rockhampton to Gold Coast), all markets

Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking

Click here to become part of our social media opportunities

Discover More
  • Home
  • Reef
  • Turtles
  • Taste
  • Events
  • Stay
  • Play
  • Travel Information

Phone 1300 722 099
Email info@bundabergregion.org
Address Bundaberg Visitor Information Centre
36 Avenue St, Bundaberg East Map
  Childers Visitor Information Centre
72 Churchill Street, Childers Map
  Gin Gin Tourism Centre
Mulgrave Street, Gin Gin Map

Connect with us...

  • Bundaberg Regional Council
  • Tourism and Events Queensland
  • Queensland Government

 

  • ECO Destination

We acknowledge the Traditional Owners of the Country on which we work, live and play across Bundaberg and the North Burnett, Taribelang Bunda, Gooreng Gooreng, Gurang, Bailai and the Wakka Wakka and Auburn Hawkwood (Wulli Wulli) People as the Traditional Custodians of the precious land, water and sea country on which we all love to work, live and play.

We recognise the thousands of generations of continuous culture that have shaped this country and the people on it.

And we pay our respects to Elders past, present and emerging and look forward to working with all First Nations People in the Bundaberg and North Burnett regions in sharing culture through tourism, in the spirit of mutual respect and reconciliation.

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