Key Destination Campaign Activities
- Digital partnership with key online publication
- Tactical digital brand awareness campaign with major media partner
- Tactical and brand awareness social media advertising
Destination Campaign Timing:
September 2022 – March 2023
Target Markets:
Geographical Location
Travel intenders primarily living within the 400km Drive Market, particularly in the SEQ, Fraser Coast and Central Queensland regions
Personas
407: House Proud; 402: Working Hard (See: Roy Morgan Helix Personas)
Life Cycle
Young Families; Mid Life Households (no children); Mid Life Families
Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking