Digital Channels
Showing Up at Every Swipe
Our ‘Always On’ digital and social strategy keeps the Bundaberg region front and centre, wherever travellers are looking.
From our destination website expanding reach and converting interest, to social media capturing attention with aspirational and user-generated content, and EDMs keeping us in inboxes and in mind, every touchpoint is designed to show up at the right moment. It’s a connected digital ecosystem that turns scrolling into planning, and planning into bookings.
DESTINATION WEBSITE
The Destination Website is the region’s digital shopfront, designed to inspire travellers and convert interest into bookings. It showcases local experiences, connects visitors directly with operators, and strengthens the Bundaberg and North Burnett presence across search and discovery. By bringing together rich content, operator listings and seamless navigation, it helps travellers plan, book and explore, while giving local businesses greater visibility and a stronger role in the visitor journey.
DESTINATION WEBSITE 101s
We’ve kept these painless. Short modules. No jargon. Just simple, practical stuff to help you get loaded onto our website without needing a marketing degree or a stiff drink.
DESTINATION SOCIAL
Destination Social is where the Bundaberg region shows up in real time, capturing attention, building connection and keeping the destination front-of-mind. Through a mix of aspirational content, user-generated storytelling and targeted campaigns, social media drives engagement, inspires travel and directs audiences to plan and book. It works hand-in-hand with the broader digital ecosystem to turn interest into action and support visitation growth.
DESTINATION SOCIAL 101s
- Tap into the audience we’ve already built by showing up where we’re active.
- Keep your own social channels fresh, visual and consistent with the destination brand so your content feels part of a bigger story.
- Share high-quality images and video, encourage guests to tag you, and actively engage with comments and messages.
- When you align your content with our campaigns and messaging, you amplify your reach, build credibility and make it easier for travellers to discover, trust and book your experience.
DESTINATION EDM
Our consumer EDM keeps the Bundaberg region landing straight in travellers’ inboxes, delivering curated inspiration, timely offers and reasons to book now. It’s a direct line to an engaged audience, designed to drive traffic to the destination website and convert interest into action.
DESTINATION WEBSITE 101s
- Get your business in front of the right audience by keeping your ATDW listing up to date and campaign-ready.
- Focus on strong offers, clear calls to action and high-quality imagery that makes people want to click.
- Align with seasonal themes and campaigns, and make sure your booking links are seamless, so when interest spikes, you’re ready to convert it into bookings.
