Bundaberg Tourism Trade Activity Update
October 2021

Tourism trade is playing a vital role in the Bundaberg visitor economy, with operators recommitting to the tourism distribution system by developing pricing structures. Many new products are also taking up trade mentoring to ensure they are ready for distribution in the coming months.

We have seen wholesalers, like The Leisure Group and Ignite Travel who have traditionally sold overseas programs become key partners in distributing the destinations product around Queensland and Australia.

For tourism operators that are trade ready and want to be involved in the destination activity, reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.. Unsure what ‘trade ready’ means? Then check out the Tourism Export Toolkit online here or contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

If you are a key distribution partner and would like to include the Bundaberg region and the Southern Great Barrier Reef in your portfolio, then contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Providing agents with destination experience

We were lucky enough to have 2 retail travel agents, 1 from Queensland Rail Travel and 1 from Mobile Travel Agents in region in September. The agents were able to experience firsthand our key tourism trade products and hero destination experiences thanks to the generosity of our operators who offered industry rates, FOC (Free of Charge) or and gave the agents their time to introduce their products. These types of agent famils gives exposure to the destination and allows agents to gain a better understand of the region's tourism trade offering.

Special thanks to these leading operators who supported the destination in hosting these agents.

  • Bundaberg Rum
  • The Bundaberg Barrel
  • Hinkler Hall of Aviation
  • Lady Elliot Island Eco Resort
  • Splitters Farm Self-Guided Tour C
  • Macadamias Australia

Product Development

Bundy Icons Tour

We are pleased to have the Bundy Icons Ticket available for booking on the Bundaberg Region Website. Combining Bundaberg Rum Visitor Experience, The Bundaberg Barrell and Hinkler Hall of Aviation, this ticket creates a half-day tour for visitors.


New Product:

We are pleased to add the Fairymead House to our destination trade product offering. We are also looking forward to welcoming The Bundaberg Barrel, BIG4 Breeze Bargara and BIG4 Breeze Cania Gorge to the destination offering when they complete their trade mentoring in the coming weeks

Bookable Product

The Bundaberg Barrel is now bookable through Bundaberg Tourism Visitor Information Centres and on the Bundaberg Tourism Website through Bookeasy.

If you have an accommodation or tour product that you would like to distribute through our VIC’s or our website, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.

Trade Resources:

We have developed a few tools to help operators develop tourism trade strategy. Product Fact Sheet & Rate Sheet Templates and Tariff Calculators have been made available to our Tourism Trade Leaders to help them get their product ready to distribute.

Southern Great Barrier Reef EDM

As part of the Southern Great Barrier Reef partnership, we send out a Quarterly EDM to tourism trade from around Australia and the world. You can see the latest SGBR EDM here or Subscribe here

TEQ Incentive Program:

TEQ launched a major tourism campaign designed to encourage Queenslanders to explore world-class tourism experiences across our home state – the ‘Great Queensland Getaway’.
The campaign aimed to drive immediate bookings for tourism operators around the state by offering incentives to Queenslanders to make holiday bookings.
The incentives include:

  • Promo codes offering up to 50 per cent discount on tourism experiences (up to $100 including GST).
  • Major incentives on flight and bus travel and accommodation packages.

Congratulations to our leading operators who took part in the campaign

  • Bundaberg Rum
  • Splitters Farm
  • Lady Musgrave Experience
  • Lady Elliot Island

Tourism Events Queensland B2B Marketing Subcommittee Meeting:

Bundaberg Tourism sits on the TEQ B2B Marketing subcommittee where quarterly updates are provided by TEQ on insights and innovations in tourism trade. Key insights are made available to our Tourism Trade Leaders.