Bundaberg Region Welcomes You
Local Ambassador Program

Ready to turn Bundy locals into your best brand ambassadors?

The Bundaberg Region Welcomes You Local Ambassador Program is your chance to show off your tourism and hospitality business by giving a little extra love to locals playing tour guide with their out-of-town visitors. BT will promote the Program through a local marketing & PR campaign launching at the start of August, and it won’t cost you a cent!

It’s a win for locals, a win for their guests, and definitely a win for you!

This brand-spanking-new initiative is brought to you by Bundaberg Tourism as part of the Bundaberg Welcomes You program.

BENEFITS FOR YOUR BUSINESS

- Attract local residents who are proud to showcase our region to visiting friends and family.

- Drive more visitors to your establishment through local recommendations and word-of-mouth.

- Featured promotion on Bundaberg Tourism platforms and promotional materials.

- Contribute to the growth of our tourism sector while enhancing community spirit.

HOW IT WORKS

STEP 1 - DESIGN YOUR DEAL

Decide on what you will offer locals hosting out-of-town guests - think cheeky discounts or fun add-ons to encourage them to spend their time (and money!) in your business. It can already be something you offer, or a brand-new deal created just for the campaign – it’s your choice!

Examples
Bring two out-of-Region guests and get 10% off your total order!
Bring three out-of-Region guests and you get in for free!

The Fine Print
Be sure to have your terms and conditions clearly defined and published on your website. These should include:
- Proof of address for all guests and locals required
     All deals must be offered to residents of postcodes 4660, 4670, 4671 & 4673)
- Validity dates
     Must commence Friday 8 August and (preferably) run until 30 June 2026 or beyond
- Any block-out dates when the deal won’t apply

STEP 2 - REGISTER TO PARTICIPATE

Fill out the form below to get your deal online

Submit by COB Friday 1 August to be guaranteed inclusion in the campaign launch, however deals will be received and uploaded at any time.

STEP 3 - BE AT THE LAUNCH

Come to our Networking Function on Thursday 7 August to kick off the program with your fellow tourism businesses and local ambassadors.

STEP 4 - SPREAD THE WORD

Bundaberg Tourism will promote the program through a locally focused marketing campaign and our community networks, and will provide you with all of the tools you need to promote it in your business and across your own channels.

ABOUT THE CAMPAIGN

CAMPAIGN TARGET MARKETS

- Local residents
- Visiting Friends & Relatives Market (approximately 1/3 of Bundaberg's domestic holiday visitors)

CAMPAIGN TIMING

Launching August 2025

CAMPAIGN ACTIVITY

- Social Media Campaign targeting locals
- PR activity to regional media outlets & community networks
- Local activations in participating businesses

COST TO PARTICIPATE

$0 - zip, zero, zilch for Bundaberg Tourism and/or Bundaberg Chamber of Commerce Members

GET INVOLVED TODAY!

Let's unite to showcase the best of Bundaberg hospitality. Simply fill out the form below and a member of the BT team will be in touch.

Got more questions? Contact Louisa on louisa.hyland@bundabergregion.org to learn more about joining the Program and how together we can create memorable experiences for visitors and locals alike.

Local Ambassador Program Marketing Resources

Use your social media channels to welcome our regional guests, share your offers, or let people know how they can find you. We've created a few example posts that you might like to use or adapt to promote your own deal and those of your fellow tourism operators.

🧳 Visitors in town? Time to show off, Bundy-style. Locals + guests = exclusive deals and serious bragging rights.

🌴 You bring the visitors, we’ll bring the perks. Tour guide mode: activated.

🍦 Play tour guide, score sweet deals. From reef to rum, it pays to show off your hometown.

👀 Got guests in town? Don’t just chuck ‘em a brochure - show ‘em the good stuff.

🗺️ You’re not just a local. You’re a tour guide, snack provider, memory maker… and now, discount scorer.

Be sure to link them to the Local Ambassador Campaign landing page and tag @visitbundaberg #visitbundaberg #southerngreatbarrierreef

We've also created some pre-designed assets and social posts for you, or download the transparent template and put it over your own 600x600 image.

BUNDABERG REGION WELCOMES YOU

Think you're Bundy's biggest fan? Prove it! Sign up for the Bundaberg Region Welcomes You training program and become the local legend your visiting mates didn’t know they needed.