How to Drive Bookings During Spicy Times (Without Throwing Cash at it) 

Katherine’s Take on Staying Ahead 1. Work Your Membership (Don’t Ghost It)  Cutting membership might save a few dollars – but it costs exposure.  👉 Like a tube of toothpaste, squeeze the value out of it.  2. Stay in the Conversation  Going quiet is the fastest way to be forgotten.  👉 Out of sight = out of mind.  Ellie’s Digital Health Check  […]

Greenwashing, Greenhushing and the Case for Honest Sustainable Storytelling

In conversations about sustainability, two risks are emerging. The first is well known: greenwashing – overstating or misrepresenting environmental credentials. The second is quieter, but increasingly common: greenhushing – choosing not to talk about genuine sustainability actions for fear of criticism, scrutiny, or not feeling “perfect enough.” Both carry risk. And both matter for tourism […]