How to Drive Bookings During Spicy Times (Without Throwing Cash at it) 

Katherine’s Take on Staying Ahead 1. Work Your Membership (Don’t Ghost It)  Cutting membership might save a few dollars – but it costs exposure.  👉 Like a tube of toothpaste, squeeze the value out of it.  2. Stay in the Conversation  Going quiet is the fastest way to be forgotten.  👉 Out of sight = out of mind.  Ellie’s Digital Health Check  […]

Update on Destination Websites and Campaign Activity

There’s been a lot happening behind the scenes at Bundaberg Tourism lately… and while we know terms like “website redevelopment” and “campaign rollout” can sound a bit corporate, the reason we’re doing all of this is actually pretty simple: We want to help more people discover our Region, and make it easier for local businesses […]

Bundaberg Shines in Best of Queensland

Bundaberg Tourism is proud to announce an outstanding result in the 2026 assessment of the Best of Queensland Experience Program (BOQEP), with 58 Bundaberg Region experiences celebrating after being named Best of Queensland by Tourism and Events Queensland. Out of 93 local experiences assessed, 62% (58 experiences) have been identified as Best of Queensland Experiences. The […]

The Bundaberg Destination Brand Toy Box

The Brand Book AKA the rulebook… but fun Everything you need to know without putting you to sleep. Tone, colours, fonts, what works and what’ll get you a polite “please stop”. The Brandmark Your new best mate Logos for when you want to look sharp without overthinking it. Use it properly, don’t stretch it, don’t […]

Bundaberg Destination Brand – FAQs & Key Messages

Tourism supports local jobs, businesses and our regional economy, but at its heart this brand is about celebrating who we are and sharing that story with visitors in a way that inspires them to come and experience Bundaberg for themselves. From the reef and the rich red soil to our relaxed lifestyle and welcoming community, […]

Rolling Out the Bundaberg Region Destination Brand (Without Losing the Plot)

A new destination brand isn’t about telling you how to run your business, it’s about showing up together as one confident, recognisable region. For Bundaberg tourism operators, that starts with understanding how to use the Bundaberg Region destination brand without overthinking it. Start with the Bundaberg Region brand toolkit Your first stop should be the […]

Getting Your Tourism Business on the Bundaberg Region Website (Via ATDW)

If you’re a member and your business isn’t listed on bundabergregion.org, you’re missing out on visitors who are actively planning their trip.  The good news? Getting listed is straightforward and it all runs through ATDW. What is ATDW (and why it matters) The Australian Tourism Data Warehouse (ATDW) is the official national database used by: […]

Turn Browsers into Bookings: Writing a Great Deal in ATDW

Visitors love a good deal. Not the confusing, fine-print kind, the kind that makes them think, “Well that’s a no-brainer.”  That’s why the Bundaberg Region website highlights tourism deals, and why adding one to your ATDW listing can give your business an extra nudge in front of potential visitors. What makes a good tourism deal? […]

Photos That Sell Your Experience (And Get Clicks Online)

If your tourism listing had to choose between great words and great photos, the photos would win every time.  Visitors planning their trip to the Bundaberg Region are scrolling quickly, and a strong image can stop them in their tracks while a poor one can send them straight past. Show the experience, not just the […]

Tourism Image 101: High-Res, DPI & Sizing Made Simple

Getting your images right can make the difference between “scroll past” and “book now.” Here’s what you need to know. High-Res vs Low-Res Rule of thumb: when in doubt, use high-res. What DPI actually means DPI = dots per inch. Think of it as image density. For most Bundaberg Region online listings, 72 DPI is […]

Tourism Trends to Watch In 2026(And How Bundaberg Businesses Can Cash In)

If 2025 was about recovery, 2026 is shaping up to be about intentional travel and that’s very good news for Bundaberg. New insights from industry leaders point to travellers slowing down, staying longer, spending smarter and choosing destinations that feel real, restorative and connected to place. In other words: they’re choosing us on purpose. New […]