Our first Project Asia Bundaberg Podcast episode is ready

The first episode of our monthly video podcast is ready! Take a look below!


We start with a feature story on the Asian self-drive market where we uncover what opportunities this presents for Bundaberg and how you, as tourist operators, can leverage these opportunities.

We also hear from Brett Lakey of Lady Musgrave Experience. He reveals some of the Asia-friendly enhancements he's implemented in his business.

These monthly podcasts feature ideas on how you can make Asia-friendly enhancements. If you have any Asia-related challenges or topics you’d like covered in future podcasts, please contact BT’s Maddison Clerke at This email address is being protected from spambots. You need JavaScript enabled to view it..

Project Asia July 2019

project-asia-bundaberg

 

We’re Ready to Implement Project Asia

We’ve committed to the second year of Project Asia, our industry-ready program to develop the cultural capabilities of Bundaberg tourism operators so that we can capitalise on visitor growth from Asia.

Last year we identified a handful of lucrative Asian target market segments that are best suited to our region. Over 20 local tourism operators participated in the program and contributed to the development of an Asia-Ready Strategy for Bundaberg.

Now we shift to the implementation phase with the continuing advice of Craig Shim from Alphacrane Intercultural Specialists.

What to expect over the next year…

We’re working with our local international-ready members to roll out initiatives such as making Asia-friendly product enhancements, improving how we coordinate the handling of rough weather cancellations so that we don’t lose visitors, establishing an online presence in China and making it easier for Asian visitors to find and book Bundaberg experiences before they arrive in Australia.

Even if your business isn’t international-ready we still want you to benefit from the increase of Asian visitation we expect for our region. That’s why we’ll be sharing with you a monthly video podcast featuring ideas on how you can make Asia-friendly enhancements. The podcast will also feature local case studies, news of overseas trends relevant for Bundaberg as well as updates on Project Asia. If you have any Asia-related challenges or topics you’d like covered in these podcasts, please contact BT’s Maddison Clerke at This email address is being protected from spambots. You need JavaScript enabled to view it..

Asian solo female independent travellers

The Asia-Ready Tourism Strategy for Bundaberg found that we already have a critical mass experiences that directly appeal to a specific segment of Asian “Experience Seekers”, especially Asian Millennials. They’re seeking to push their personal boundaries, visually spectacular experiences and distinctly local experiences that can’t be replicated elsewhere.

But how can we reach this segment and let them know about our Bundaberg offering?

This article from Jing Travel features an Australian Chinese travel blogger, Carrie Ma. It’s an insightful look into the mindset of a target segment relevant to Bundaberg: the Asian solo female independent traveller. “Traveling is not about sharing beautiful photos; it’s more about sharing deep thoughts and experiences after experiencing a country and its people. It’s more about wiping away the stereotypes brought by various biases, and to learn, to respect and to tolerate the differences, and to encourage people to explore.”