The Reef begins in Bundaberg – and the Region’s tourism industry are ensuring the world knows, as Bundaberg Tourism (BT) leads a delegation of tourism operators to the nation’s largest tourism export marketplace, Australian Tourism Exchange (ATE).

There’s a fresh energy across Bundaberg, Southern Great Barrier Reef, with new experiences and visitor offerings bringing even more reasons to visit. Here’s a quick look at what’s new across the region.

BT’s new consumer marketing campaign is inviting travellers to rediscover the thrill of the open road and immerse themselves in Bundaberg’s extraordinary coastal, hinterland, and reef experiences.

Tourism Research Australia has this week released visitation data for the year ending December 2024 with visitors continuing to flock to Bundaberg for their holidays.

With the launch of NRMA Parks and Resorts’ exciting new offering, Turtle Sands, Team BT have been hard at work planning, facilitating, and hosting a record number of media famils to spread the word and create buzz around this incredible addition to the Bundaberg region. By leveraging the hype surrounding this new product, we’re not only showcasing Turtle Sands but also boosting overall destination awareness, drawing attention to the many unique experiences the region has to offer.

Bundaberg Tourism and multiple Bundaberg trade-ready tourism operators showcased their world-class experiences at the ATEC Queensland Showcase and New Product Workshop in Sydney on 11 and 12 March 2025.

Bundaberg Regional Council has engaged Tourism and Hospitality Services Australia (THSA) to undertake a detailed demand analysis, feasibility study and market forecast to better understand barriers to hotel investment in Bundaberg.

The past week has been a defining moment for the future of tourism in Bundaberg, North Burnett, and the Southern Great Barrier Reef. More than 60 industry leaders, operators, community voices, and government representatives came together, united by a shared vision for this extraordinary place we call home.

At the heart of our discussions was a simple yet powerful question: What kind of destination do we want to be in 2045 and beyond?