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In the years since COVID, the tourism industry has felt the brunt of the enormous global disruptions, both physically and psychologically. The rulebook was thrown out in 2020 as the world went into lockdowns, and with state and national borders now open, and people able to travel to almost anywhere in the world, we once again face a massive shift in our industry and the shape of global tourism.
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Earlier this month, I emailed all Hinkler candidates on behalf of our tourism industry and members, asking them to outline their party's tourism policies, what tourism means to them and what they will do to support a strong and sustainable local tourism sector if elected as our Federal Member on 21st May 2022.
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With border closures and restrictions no longer being a concern for travellers, the wider distribution of our destination’s product is now more vital than ever.
We have been extremely fortunate here in Bundaberg, Southern Great Barrier Reef (SGBR) with the Southeast Queensland market turning out in force to explore and support in their home state due to the pandemic. Building on our many years of successful destination marketing throughout Queensland, most operators reported record occupancy since June 2020 to December 2021 as our state rediscovered our epic backyard.