The launch of Destination 2045 marks a pivotal moment for Queensland’s visitor economy, and for regions like Bundaberg and the Southern Great Barrier Reef, it’s a welcome signal of confidence in our ability to deliver globally competitive, locally grounded tourism experiences. And we’re excited!

Get ready, rock lovers! Lighthouse Rock is back on Saturday 18 October 2025, and this year is rolling in with a fresh wave of headline acts and local talent.

Bundaberg Tourism is proud to announce a stellar performance in the 2025 Best of Queensland Experience Program (BOQEP), with 72% of assessed operators in the Bundaberg Region recognised for consistently delivering exceptional visitor experiences.

Bundaberg Tourism and Bundaberg Regional Council are excited to announce that the Bundaberg Visitor Information Centre (VIC) will be relocated to one of the Region’s premier attractions, Hinkler Hall of Aviation (HHA).

Bundaberg tourism exporters have welcomed high-value international buyers to the Region to experience why Bundaberg is one of the world’s most exciting rising tourism destinations.

More than 20 buyers and agents were welcomed across a series of familiarisations held in partnership with the nation’s largest tourism export marketplace, Australian Tourism Exchange (ATE), where a delegation of Regional operators and Bundaberg Tourism met with hundreds more buyers from across Australia and the world.

The Reef begins in Bundaberg – and the Region’s tourism industry are ensuring the world knows, as Bundaberg Tourism (BT) leads a delegation of tourism operators to the nation’s largest tourism export marketplace, Australian Tourism Exchange (ATE).

There’s a fresh energy across Bundaberg, Southern Great Barrier Reef, with new experiences and visitor offerings bringing even more reasons to visit. Here’s a quick look at what’s new across the region.

BT’s new consumer marketing campaign is inviting travellers to rediscover the thrill of the open road and immerse themselves in Bundaberg’s extraordinary coastal, hinterland, and reef experiences.